The European Broadcasting Union is expanding its sovereign AI framework alongside NVIDIA, sovereign cloud providers, and systems integrators, NVIDIA announced at an industry event in Berlin. The initiative builds on standards introduced last year to help public service media run autonomous software agents while retaining control over infrastructure, data, and models.
Member organizations in the alliance span more than 55 countries and reach over 1 billion people. Under the expanded framework, Microsoft will supply Azure Local and Foundry Local through its Microsoft Sovereign Cloud to allow local processing of sensitive editorial material during network outages. Nebius will provide infrastructure for broadcasters to train and run their own models in Europe, while NVIDIA offers its Nemotron open models for customization. Systems integrator Qvest will assist with broadcast deployments.
Antonio Arcidiacono, chief technology and innovation officer at the EBU, said the standards give members a shared foundation to retain control and sustain audience trust. Delphine Ernotte, CEO of France Télévisions and president of the EBU, said sovereign cloud infrastructure and open models help European public service media innovate while protecting data, editorial independence, and cultural diversity.
Adobe introduced GPU-accelerated video search tools in Frame.io at the event, which was hosted alongside Bertelsmann and German producer UFA. The updated search pipeline relies on NVIDIA NVDEC for decoding, TensorRT for inference, and CUDA for preprocessing and embedding generation. Adobe reported about 5x faster embedding generation, up to 4x higher throughput, and up to 5x lower latency for search processing. A new two-frame-per-second proxy cuts storage by about 80% compared to the 360p version it replaces.
German producer UFA uses the Frame.io semantic and hybrid search systems to query archival footage across more than 3,500 hours of annual programming, including the daily drama “Gute Zeiten, schlechte Zeiten.” The tools permit editors to locate specific character actions or expressions spanning 15 years of archives. Beyond Frame.io, the collaboration between Adobe and NVIDIA covers Adobe Substance 3D, Firefly Foundry, and enterprise 3D digital twin workflows.
