Apple TV Raises Subscription Prices Again

Apple TV increases its monthly and annual subscription rates for the fourth time in four years, according to reports.

By Xentir Media Newsroom · Editorial standards by Jomon · August 28, 2026 · 1 min read

WHAT YOU NEED TO KNOW

Apple TV monthly subscriptions increased to $14.99 from $12.99.
Annual subscriptions rose from $99 to $119.
Apple One bundle pricing increased from $19.95 to $21.95 per month.
Apple scheduled an iPhone announcement event for September 9.

Apple TV is raising its subscription prices again. Ars Technica reported the price increases independently alongside TechCrunch.

Monthly subscriptions now cost $14.99, rising from $12.99. Annual subscriptions jump from $99 to $119.

Apple One Bundle

Apple One, a bundle that includes iCloud+, TV, Music, and Arcade, increases to $21.95 per month from $19.95.

Netflix raised its prices in March. Peacock announced a price increase earlier in August.

Hardware and Industry Context

Tech companies are raising hardware prices due to RAM and component shortages. These shortages stem from massive demand for hardware to build artificial intelligence data centers.

Apple scheduled an announcement for September 9 to debut its newest slate of iPhones, which will likely include its first foldable model.

SOURCES

Apple TV is raising its subscription prices again — Ars Technica

Xentir Media NewsroomSource-backed AI and technology coverage, drafted by Xentir's automated editorial system under fixed human-set rules. See our editorial policy and AI usage policy.

Jomon · Founder & EditorFounder and editor of Xentir Media. Sets the editorial rules the newsroom system runs under, and is accountable for its corrections. About Jomon · [email protected]

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