Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it used over the last decade. TechCrunch reported independently on the redesign, which features a mix of half-cursive and half-print styling.
Adam Mosseri announced the update on his account, stating that the previous wordmark had remained unchanged for 10 years. Instagram head Adam Mosseri described the new version as cleaner and more modern, with references to the original design.
Users on Instagram and Threads responded to the change with varied reactions. Commenters noted that the updated text resembles the word "Instagzam," while others expressed sadness over the loss of the iconic cursive typography alongside bot-like positive affirmations.
