Twitch added a setting allowing creators to opt out of having their channel content used to train Amazon’s generative AI models, according to reporting by TechCrunch. The privacy option blocks Amazon from using material gathered from channels in future training procedures for generative AI models designed to create or synthesize text, audio, images, or video.
The opt-out choice applies across multiple content formats hosted on the platform. Account holders who turn off generative AI training prevent Amazon from collecting their live broadcasts, recorded videos on demand, clips, stream chat logs, channel pictures, and written text for model training purposes.
Chat interactions follow the settings of the hosting channel rather than the individual commenter. Twitch stated that when an account holder posts in the chat of another person's stream, the opt-out choices of that broadcast's host govern whether those chat messages are eligible for Amazon's training sets.
Twitch placed the option in account settings under the Security and Privacy tab, titled "Training for Generative AI." The switch was active upon initial observation, but Amazon did not state whether the toggle defaults to on for all account holders on the service.
Disabling generative AI training does not opt users out of other content usages outlined in the Twitch Privacy Notice. Twitch confirmed that non-generative AI systems will continue to process channel data for features designed to assist streamer growth and monetization, provide real-time sponsorship campaign assistance, deliver viewer discovery recommendations, and power community safety tools like AutoMod.
